Articles by "SMO"

digital marketing trends
The Learn SEO team always follow the latest trends which helps in achieving their goals from innovating marketing techniques.
Its 2018 and the world of Digital marketers are getting ready to face the challenges coming in their way.

The Digital arena has seen itself subjected to various changes and updates with the every new year. With the advancement in technological and again to address the client’s requirements and to gain the optimum outcome, one has to be updated with these changes. As the biggest witness was a transformation of Desktop into laptops than driven age into the mobile era, the advent of new marketing trends is inevitable in the digital world. These SMO updates 2018 will get you rank soon.

Facebook alone has rolled out a staggering number of updates with varying uses right from showing users more relevant content, preventing harassment to introducing facial recognition. Influencer marketing will continue to take over. Other platforms like Snap chat and Instagram have not been far behind. Rise of augmented reality. Chabot’s will make customer service faster.

Faster customer service with the help of chat bots

Activities like sending emails for internet marketing is an age-long marketing strategy. As we all know Email marketing works well and it helps us to improve our conversion rate. 

Now-a-days people usually prefer to interact with chatbots to get instant solutions. As Chabot’s are doing even more better in responses.

Chatbots are not only the clunky machines as they once were & even no longer the robotic.

They are able to provide an instant solutions to the  customers from all over the world - solving customer issues instantly. This year we have seen many brands are testing with chatbots with varying degrees of achievements.

Now the Brands can interact quickly with the help of Bots to their audience in a personal way. Because now bots become smarter and more human-like you can customize your brand voice and send personalized messages directly to users.

“Acc. to Gartner that more than 85% of customer interactions will be managed without a human by 2020 “

Facebook reported this year that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences. The quickest adaptors to chatbots are currently millennial, with nearly 60% having already used chatbots and 71% saying they would like to try a chatbot experience from our major brands.

In the upcoming future, the sentence “Send me an email” will be changed to “Talk to our bot” as chatbots are rapidly penetrating the market, and fortunately everyone is accepting it wholeheartedly.
ArtificiaI Inteligence combined with some human help will allow users to hold fairly normal conversations with bots just like one would with friends.”, acc. to Mark Zuckerberg.

Here below are some of the obvious reasons why Chatbots talk to our Bot will replace send us an e-mail : 

  • Immediate response
  • People don’t consider being messaged a distraction
  • People sign up to be contacted
  • People respond more to CTAs  (calls to action).
  • Your Chatbot reside where your customers are
  • Personalization
  • Saves money

Now Snapchat trying to support Publishers in Response to Facebook News Feed Changes

Now it has been noted that Snapchat is reportedly giving more emphasis on growing its relationships with publishers or we can say affiliates after Facebook’s most recent news feed updates. 
It is confirmed by both Business Insider and Digiday that Snapchat added a new role within the company that oversees day-to-day work with Discover publishers and they announced a publisher summit for the first time to help them be successful on the platform.

Decrease in Influencer Marketing

Did you know about Influencer Marketing ?
It is a form of marketing in whose focus is placed on influential people rather than the target market as a whole. It shows that the individuals have influence over potential customers, and orients marketing activities around these influencers. Influencers can be anybody a YouTube stars or Some Celebrities to a well-known bloggers and some journalists who help in spreading the news about your Brands or product through their socials platforms.
With the help of Influencer Marketing one can attract the customers.
Companies are unable to measure the results as they could get by spending lot of Bucks on the influencers Marketing.
In the coming Era, it is quite possible that the influencer market will get collapsed, because as the Brands get move to Organic Promotional Methods which are more effective and affordable in terms of cost than Influencers.
In terms of increasing ROI, there is no other alternative than organic methods.
Influencers are the people who interact and engage with their large network of followers and customers on social media, for a particular brand that they want to promote and use to the users with whom they trust has already been gained. As this is not an advertisement that is coming for the company. Influencers main role is to build up a positive Brand image in the minds of people, therby helping to attract more customers.
Below is an example of influencer marketing where the Swedish watch company Daniel Wellington, which joined up with influencers on Instagram to promote its watches with a caption that included a discount code for 15% off.

watch promotion
 Hope these Latest SMO Updates 2019 helped you to market your products, services and website

link building

Link building has undoubtedly become the significant element of SEO. It’s importance can be seen from the impact it brings on the website through ranking and prominent link placing that will help your site rank high in search engine, it even helps you promote your brand.

1)    Build linkable assets
The first step in link building to boost the search engine to earn consistent links. Building linkable asset refers to creating exceptional content that will be appealing enough to generate links. The content on your site should be excellent and link worthy in order to get on the search engine and get high ranking.

2)    Broken link building
Another step in link building that can yield great results in link building is broken link building. Broken link happens when one website is referenced and linked to your site that’s no longer existing and that’s a bad experience for the users. This, of course is something every web developer is looking for a way to fix and remove the negative experience. It’s essential to find your broken links using tools like Moz or Ahrefs. As you find the broken links, you need to reach out to the webmaster and offer them another link with replacing it with an updated link to use instead.

3)    The Skyscraper technique
The skyscraper technique is a modern practice for link building based on finding a piece on your niche that’s already published and is well received and looking for a way to create a great content with a similar message. After creating the content, the next step is reaching out the targeted audience that have already linked to the pervious content. This technique is a proven technique that works well. Once you’ve done it right, it can work well and gain more success.

4)    Build educational resources
This technique is similar like linkable assets. Building educational resources is a great and efficient way to attract educational institutes such as schools, universities to your website. You can do it in number of ways such as building educational videos, tutorials or other content to provide education service rather than promoting your brand. Once you’ve chosen the universities to approach, ask them if they would like to include on the resource page.

5)    Guest post write ups
Guest post write ups will never get old. It’s one of the useful and popular tactics that can be used to generate backlinks, get traffic and build relationship with the bloggers to achieve the desired results. There are many website looking for guest bloggers for their website and you on the other hand is looking for someone to feature your content on a popular blogging site. This will promote your content and will drive traffic on your website.
Summing it up
Link building and SEO work hand in hand. Real link building is not everyone’s cup of tea, it’s always been hard. The backlinks you generate tells the search engine that your website is relevant and valuable enough to drive audience to your website and gain ranking in SERP’s. Most importantly, concentrate on producing good content and approach link building in a proper manner and the effort will pay off in the face of higher search ranking. 

Author Bio
Lara was born and raised in Singapore. She is presently working as a content contributor at best SEO Agency in Singapore. In leisure time she likes to read and write blogs and catch with new trends and technology.

Google Algorithm Latest Updates
Google Algorithm Latest Updates
Google has released lots of algorithms and updates and keep working on it, to remove spam from google Search. There are all the SEO updates released by Google till now.

SMO Update 2016
Latest SMO Update 2017
What's new in Social Media Optimization (SMO) ?
There are few important and latest SMO updates in 2017. These updates will help you to bring traffic to your web page or blog and also help you to rank your website in Google Search result or other search engine.

1. Google Twitter Partnership:
This is the latest SMO update that Google will shortly return more real time social media content to its search results because of a new Google Twitter partnership. Google will be indexing Twitter data in the SERP.
Twitter links to your on-site content will be found more and drive traffic + engagement and interaction. Google will likely also consider these links as part of your backlink profile and this could benefit your overall rankings.

2. Facebook launching its own Search Engine:
Facebook is launching its own in app search engine. This search engine is capable of crawling the web and retrieving content for Facebook users without the need for them to visit Google. Facebook will crawl trillion indexed posts that users have shared on the network. So it will be the biggest SMO update of 2017 till now.

3. Instagram update
At the beginning of June, Instagram announced plans to launch InstaAds which will be labeled as "Sponsored". These ads will work to promote your brand on Instagram.

high pr seo sites

Today brings a bunch of quality submission websites, which are useful to promote your blog, website or product. It will also help to get the backlinks for your website.


Hope these lists will help you to promote you brand online.
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search engine marketing
What is SEM Search Engine Marketing?

Search engine marketing (SEM) is a another form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and pay per click (PPC) advertising.
It is the process of gaining traffic and visibility from search engines through both paid and unpaid optimizing efforts.
The most common advertising techniques also used to refer to SEM activities are as follows:

PPC (Pay per Click)
CPC (Cost Per Click)
CPM (Cost Per thousand Impression)

CPA (Cost Per Action)
Paid search advertising

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