Articles by "Google Adwords"

Display Advertising Certification
AdWords Display Advertising lets you place ads on a variety of news websites, blogs and other niche sites across the internet to reach more potential customers or visitors. Completing this Certification can drive huge traffic on your site.  Here are AdWords Display Advertising Certification Questions and Answers to make your certified.

AdWords Display Advertising Certification Exam Questions and Answers

Q: You might choose to use preferred layouts for dynamic display ads if your client:
*  wants to choose the features but not the layouts
*  doesn’t care if AdWords chooses the layouts and features
*  wants to choose the layouts but not the features
*  wants to choose the layouts and features


Q: Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
*  In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
*  Managed placements
*  Similar audiences
*  Dynamic remarketing


Q: Viewable cost-per-thousand impressions (vCPM):
*  applies to all ads that appear in Google Search and on the Display Network
*  lets you pay only for the impressions that become viewable
*  lets you bid based on AdWords’ projected views of your ad
*  counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more


Q: Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?
*  Display Network only
*  Search Network with YouTube Select
*  Search Network with Display Select
*  Search Network only


Q: Which tool works best to help advertisers automatically find and bid on relevant placements?
*  Targeting optimization
*  Keyword Planner
*  Display Planner
*  Conversion Optimizer


Q: Which is a best practice for creating an effective ad using the Ad gallery?
*  Create only one ad size for each distinct image
*  Use a color scheme that complements your image and brand
*  Choose one template and use it for all ads
*  Use the same color for the foreground and background of the ad


Q: An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
*  Create a campaign for each website
*  Set bids at the ad group or campaign level
*  Choose websites that represent a variety of themes
*  Set bids on individual placements


Q: To raise awareness of what you’re advertising without limiting who might see your ads, you should:
*  add multiple targeting methods and use the “Target and bid” setting
*  set a topic bid adjustment to show your ads on multiple pages about a specific topic
*  set a mobile bid adjustment to reach more customers on mobile devices
*  add multiple targeting methods and use the “Bid only” setting


Q: If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
*  Keyword Planner
*  Google Analytics
*  Ad Preview and Diagnosis
*  Display Planner


Q: Hayley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
*  only the keywords match
*  only the topics match
*  the keywords and bid match
*  the keywords and topics match


Q: Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
*  Clicks
*  Impressions
*  Conversions
*  Cilckthrough Rate (CTR)


Q: If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
*  Target cost-per-acquisition (CPA)
*  Viewable cost-per-thousand-impressions (vCPM)
*  Cost-per-view (CPV)
*  Cost-per-day (CPD)


Q: Which practice would be acceptable under Google’s editorial and technical requirements?
*  Including a generic phrase like “Buy products, click here”
*  Linking to a site that’s under construction
*  Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
*  Promoting documented copyrighted content


Q: Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:
*  uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
*  optimizes keywords and applies affinity targeting conversion models to target ads
*  uses dynamic placement to target web pages and applies predictive conversion models to target ads
*  optimizes affinity targeting to place ads on all relevant web pages


Q: How does an extension work on a Display ad?
*  It adds extra information, like a location or phone number
*  It extends the ad below the fold
*  It adds a testimonial
*  It extends the length of the ad placement


Q: Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
*  Cost-per-acquisition (CPA/CO)
*  Viewable cost-per-thousand impressions (vCPM)
*  Cost-per-view (CPV)
*  Cost-per-click (CPC)


Q: Which is a method for evaluating performance of engagement ads created with the Ad gallery?
*  Funnel Visualization report
*  AdSense reports in Google Analytics
*  Transaction rate
*  Mouseover Rate


Q: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
*  be opted in to the Search Network
*  be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
*  be opted in to the Search Network and YouTube
*  have a certain number of conversions in the previous 30 days


Q: The dynamic remarketing tag collects data such as:
*  affinity group characteristics
*  types of pages viewed
*  number of code snippets
*  business ID numbers of visitors


Q: Which is a benefit of using display advertising with Google to build brand awareness?
*  Accurate forecasts of clicks and impressions
*  Consistent performance from day-to-day
*  Higher clickthrough rates (CTR) than on Google Search
*  Expansive network of diverse sites


Q: Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
*  Display ads
*  Text ads
*  Video ads
*  Rich media ads


Q: You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
*  Use a custom feed
*  Use the “Education” business type
*  Include “textbooks” and “study guides” as keywords
*  Implement the remarketing tag after the body tag


Q: If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
*  Set the targeting for the campaign to “Target all” and resubmit the ad
*  Set the targeting for the ad group to “Target all”
*  Set the targeting for the ad group to “Broad reach”
*  Set the targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”


Q: Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
*  Add a location extension to her ad
*  Advertise on the Search network as well as the Display Network
*  Add a map showing her location to her ads
*  Prominently feature her street address in bold text


Q: “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
*  hovers their finger over the ad for at least 2 seconds
*  watches the ad for at least 2 seconds
*  expands or interacts with the ad
*  watches the ad twice in a rob


Q: An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:
*  the “conversions” column of the Placements tab reporting table
*  the Site Search report within Google Analytics
*  their clickthrough rate (CTR) for each placement
*  the average cost-per-conversion of the campaign


Q: In-market audience targeting consists of people:
*  who are currently researching options and actively considering buying a product or service like yours
*  who are in your overall target demographic group
*  whom you've reached through remarketing
*  who are interacting with contextually relevant content


Q: Remarketing is targeting ads to people who’ve already visited:
*  multiple websites on the Display Network
*  your website after they've searched on Google
*  competitors’ websites multiple times
*  your website as they browse websites and use apps on the Display Network


Q: Targeting by topic is a good strategy if your client wants to:
*  reach a specific audience
*  control where his ads appear on the Display Network
*  actively manage his budget because he has strict cost-per-acquisition goals
*  drive sales on his website


Q: Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
*  A promotion from a related business, like a bakery
*  A map showing her business location
*  A quotation about falling in love
*  A photo of a bride


Q: What functionality applies to HTML5 ads?
*  They use interactive content stored in containers and rendered in browsers
*  They can’t be viewed on mobile devices
*  They’re easy to update and don’t require plug-ins
*  They’re easy to update but require plug-ins


Q: Dynamic remarketing lets an advertiser:
*  Show prior visitors to his site ads that are based on products or services they saw on the site
*  Engage visitors to the website by opening a chat session
*  Re-run ad to increase the volume of people who will see it.
*  Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC


Q: A custom Lightbox ad must have a format hosted in:
*  DoubleClick Studio
*  AdWords
*  DoubleClick Campaign Manager
*  DoubleClick Studio or AdWords


Q: Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?
*  Create one ad group targeted to both remarketing and Shopping
*  Create separate remarketing and Shopping campaigns
*  Create a combined remarketing and Shopping campaign
*  Create two ad groups: one targeted to remarketing and the other to Shopping


Q: For an ad entering into an auction on the Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
*  both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction
*  only cost-per-click (CPC) ads entering the auction
*  only cost-per-thousand impressions (CPM) ads entering the auction
*  any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction


Q: Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
*  Cost-per-view (CPV)
*  Target return on ad spend (ROAS)
*  Viewable cost-per-thousand impressions (vCPM)
*  Cost-per-day (CPD)


Q: An ad may not appear correctly on mobile phones if it:
*  uses Flash or contains large images
*  uses HTML5
*  isn’t optimized for mobile
*  is in Lightbox format


Q: An advertiser would benefit from using affinity audience targeting if they want to reach people:
*  regardless of their particular interests
*  who’ve already visited their website
*  with a very specific interest, for example, avid marathon runners
*  with a particular broad interest, for example, sports fans


Q: What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
*  Prior placement of an ad for the app on the Search Network
*  The serial number of the promoted app
*  The app package name (Android) and/or app ID (iOS) of the promoted app
*  The selection of at least two mobile targeting options


Q: When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?
*  Ad Rotation
*  IP Exclusion
*  Ad Scheduling or Bid Adjustment
*  Frequency Capping


Q: An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
*  Ad gallery lets advertisers include as much text as the advertiser thinks is needed
*  Ads built with Ad gallery tend to have lower cost-per-click (CPC) than ads built with other tools
*  Ad gallery lets advertisers easily create and change ad text
*  Ad gallery’s template ensure that ads blend into the color scheme of any website


Q: Where can you place a client’s image and video ads?
*  On the Display Network only
*  On the Search Network only
*  On the Search Network and YouTube
*  On the Search and Display Networks


Q: The Ad Gallery allows advertisers to:
*  download and edit display ads created by third party developers
*  edit and manipulate images and video footage to be used in their display ads
*  create display ads to be used in any online or offline format
*  use templates to create display ads at scale


Q: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
*  is not affected because the click is automatically filtered out by Google’s invalid click technology
*  improves for that placement because the vCPM bid decreases
*  improves for that placement because the clickthrough rate (CTR) increases
*  is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding


Q: Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible?
*  Aggressive targeting
*  Google Analytics
*  Ad Preview and Diagnosis tool
*  Display Planner


Q: What’s something you can do in Ad gallery to enhance a dynamic display ad?
*  Add a flashing border
*  Upload your own call-to-action button
*  Make the call-to-action button blink
*  Customize your logo and colors


Q: In order to use Conversion Optimizer, an advertiser must:
*  have a certain number of conversions in the previous 30 days
*  be opted in to the Search Network and YouTube
*  be opted in to the Search Network
*  be using viewable cost-per-thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days


Q: Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:
*  track the IP addresses of the users who saw the ad
*  measure the number of conversions that are associated with ad impressions
*  track the number of users who saw the ad but did not convert
*  measure the number of potential clicks that are associated with ad impressions


Q: Which practice would violate Google’s editorial and professional requirements?
*  Showing a ValueTrack tag in the text
*  Including a question mark in the headline
*  Directing people to a page other than the advertiser’s homepage
*  Including a border on the ad


Q: If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
*  while browsing and using Google Maps
*  each time they re-use your mobile app
*  when they enter search terms for products like yours on a mobile device
*  while using other mobile apps on the same mobile or tablet device


Q: Which is a benefit of using a Lightbox ad?
*  You can run it on both the Search and Display Networks
*  You can use any Display Network targeting method
*  There’s no cost for engagement with the ad
*  You can be charged only for click-throughs


Q: You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
*  Search Network only
*  Search Network with Display Select
*  Display Network with Search Select
*  Display Network only


Q: Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
*  Demographic targeting
*  Contextual product targeting
*  The “Green Living Enthusiasts” affinity audience
*  Gender targeting


Q: On the Display Network, enhanced cost-per-click (ECPC) automatically:
*  sets bids to help you get as many conversions as possible
*  adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
*  sets bids to maximize your conversion value while trying to reach an average return on ad spend
*  sets bids to help you get the most clicks within your target spend amount


Q: Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
*  A text ad with a call extension on the Search Network
*  An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
*  A text ad with keywords describing the most popular menu items, like “fish tacos” on the Search Network
*  An image ad featuring a drawing of the restaurant on the Display Network


Q: In order to use remarketing with Google Analytics, you need to:
*  have a goal conversion rate of 20%
*  have your Google Analytics and AdWords accounts linked
*  have at least one active AdWords account
*  have a goal conversion rate of 30%


Q: Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network?
*  Interest category
*  Remarketing
*  Topic
*  Placement


Q: Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
*  Demographic targeting
*  A broad affinity audience
*  In-market audiences
*  Dynamic remarketing


Q: When creating a display ad, Ad gallery lets you:
*  automatically create a display ad from existing ad text
*  extend a Display campaign’s reach to Google search partners
*  choose from existing design templates
*  automatically adjust image content based on campaign performance


Q: A Ready Lightbox ad can contain:
*  a video and images
*  adult-oriented content
*  a 3-D game
*  just text with no image


Q: Which automatically optimizes both targeting and bidding to help find additional conversion for Display Network campaigns?
Display Campaign Optimizer


Q: What is it beneficial to include a text ad in the same ad group as an image ad when advertising on Google Display Network?
It ensures maximum coverage, as some publishers do not accept all ad formats.


Q: Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
*  Group placements with similar themes into the same ad group
*  Move automatic and managed placements into separate ad groups
*  Create a separate ad group for each placement
*  Group all placements together into a single ad group


Q: An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on website related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to Javascript programming?
Add negative keywords like “programming” or “Javascript”


Q: Managed placements allow advertisers to:
bid differently for specific placements on the Display Network


Q: An advertiser selling airplane tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her website. This ad will:
be disapproved because it mimics a function the ad cannot perform


Q: Which would contribute to a higher Quality Score for a display ad?
Fast landing page load time


Q: Ads are likely to be contextual relevant with the sites they’re on using:
Topic Targeting


Q: An ads Quality Score on the Google Display Network will affect:
whether an ad is eligible to enter the ad auction


Q: Which is a method for evaluating performance that is only available for display ads created with the display ad builder?
Mouseover rate


Q: What is the best practice for building ads with Ad gallery?
Add a visible display URL


Q: An advertiser creates a display ad with the display ad builder. The ad does not display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?
Create new display ads that will work well with the ad sizes that are not working properly


Q: Which builds keyword lists that can be used to show your ads on relevant webpages across the Google display network?
*  Google Analytics
*  Display Campaign Optimizer
*  Keyword Planner
*  Display Planner


Q: When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targets ads, then the:
placement-targeted ad will be the only ad to appear in the unit.


Q: An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google’s display ad builder tool as opposed to other tools?
Display ad builder will allow the advertiser to easily create and change creative messaging.


Q: When optimizing for the Display Network, a clear call-to-action in the ad text is important to:
set expectations for users who are in various stages of the buying cycle


Q: The display ad builder allows advertisers to:
use templates to create display ads at scale


Q: Which is a best practice for creating an effective ad using the display ad builder?
Use a color scheme that complements your image and brand


Q: Jimmy is a surfing company’s brand manager, and is implementing his video campaign. When selecting his video still, which is the best to demonstrate that the video is a short surfing video?
When the surfer paddles out to the wave


Q: What is a benefit of using the display ad builder to create an image ad?
Ability to choose from pre-existing design templates


Q: If a display ad has been disapproved, how does an advertiser submit a request for another review?
Save the edited ad or upload a new ad in AdWords


Q: When using CPA bidding, an advertiser bids using a maximum CPA an pays by:
Click


Q: True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are fixed a price.
True


Q: Christina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using Adwords Conversion tracking. Which bidding strategy is best for Christina?
Cost Per Click (CPC)


Q: For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:
CTR of the ad and the relevance of the ad and keywords to the publisher’s site


Q: Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Cost-per-Click (CPC)


Q: When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality score:
is not affected because CTR is not a factor with CPM bidding


Q: Cost-per-thousand impressions (CPM) bidding is only available for:
campaigns that target the Google display network


Q: An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
set bids at the group or campaign levels


Q: Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Ana?
Cost-per-impression (CPM)


Q: In order to use the Conversion Optimizer, an advertiser must:
be using CPC biding


Q: An advertiser wants a display ad to be eligible to appear on You Tube. The advertiser has already a campaign set to show only on managed placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on You Tube:
Select youtube.com or specific sections within YouTube where the ads will appear.


Q: Where do the majority of AdWords ad on YouTube appear?
Watch pages


Q: In terms of numbers of queries, YouTube is the:
2nd and largest search engine on the web


Q: Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:
a fixed rate that varies by placement and country


Q: An advertiser is running a placement-targeted campaign on You Tube, and is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:
increase the campaign’s budget


Q: Advertisers might choose to advertise on YouTube if their goal is to:
target a specific demographic using sound and motion


Q: View-through conversions are only available to:
advertisers that have implemented Conversion Tracking


Q: True or False: An advertiser can target YouTube homepage on mobile devices via AdWords:
False


Q: TrueView in-slate ads show:
before YouTube partner videos that are 10 minutes or longer


Q: With the TrueView in-search, an advertiser pays:
only when a viewer chooses to watch the video


Q: An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
Set language targeting options for the campaign containing the ads for the film.


Q: True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords,
True


Q: An advertiser who purchases a YouTube homepage masthead ad pays a:
fixed cost-per-day (CPD)


Q: John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is reason why traffic fluctuations may have occurred for his video campaign?
User behavior has changed on the videos or channel being targeted


Q: Which video formats is changed using cost-per-view (CPV) pricing?
TrueView Video Ads


Q: In order to run a display ad trough AdWords, a campaign must be opted into:
Google Display Network


Q: If an advertiser chooses to run ads in image formats, Google will:
display these ads on the Display Network


Q: What is the best definition of Google display advertising?
Non-text ads that use images, flash, video or other technologies, and appear alongside publisher content.


Q: Which feature applies to the Google Display Network, but not the Google Search Network?
Frequency capping


Q: True or False: Video search behavior is different than traditional searching behavior
True


Q: Frequency capping limits the number of times:
your ads appear to the same person on the Display Network


Q: Frequency capping gives advertisers the ability to specify a limit to the number of:
Impressions for a unique user


Q: Frequency capping limits the number of times:
your ads appear to the same person on the Display Network


Q: The AdWords system will calculate the effective cost-per-thousand impressions (eCPM) for an ad entering into an auction for the Google Display Network when there are:
both CPM and CPC ads entering the auction


Q: Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
Conversion Tracking


Q: An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
*  the ad can appear multiple times on a page to reinforce the advertisers's message
*  she can infintely loop animated image ads
*  she can fill in the gaps of niche and mass-marketed sites using AdWords targeting options
*  the ad will show on all ad networks and will reinforce the advertiser's message


Q: Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?
Remarketing


Q: If a display ad appears “above the fold” this means that the ad:
can be viewed in the upper portion of the page without scrolling


Q: With Click-to-Play videos, a best practice is to:
use a call-to-action in opening image


Q: True or False: An advertiser can target mobile apps via AdWords
True


Q: Display inventory on Google Display Network can come from Adsense or:
The DoubleClick Ad Exchange


Q: Which is a video ad that can be implemented using Ad Words for video:
True View Video ads


Q: An advertiser who wants to target specific categories of video content on the Display Network should:
*  use video ads
*  target the Search Network
*  add a call-to-action (CTA) overlay to the ads
*  add the keyword "video" to the campaign


Q: Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
*  site on which people have seen their ad
*  countries of residence of people who've seen their ad
*  Internet protocol (IP) addresses of people who've seen their ad
*  frequency at which an ad is shown for a given person


Q: Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?
Placement Performance


Q: An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for video ads has decreased. To understand if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:
run a Reach and Frequency report


Q: In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:
by requesting it from the Google representative


Q: Which report is helpful when using Site and Category Exclusions?
Placement report


Q: Which allows advertisers to see which sites referred visitors with the most time spent on site?
Google Analytics


Q: An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:
the “conversions” column of the Placement Performance report


Q: Advertisers using the Google display network can use the Placement Performance Report to determine:
the site URL where users have seen their ad


Q: A user who is browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-trough conversions would be valuable for the advertiser in this scenario because it would allow them to:
measure the number of conversions that are associated with ad impressions


Q: When planning a campaign, the first thing that an advertiser should think about should be:
the advertiser’s goals


Q: Which is benefit of using display advertising with Google to build brand awareness?
Expansive network of diverse sites


Q: For an advertiser focused on branding, what are the key success metrics?
Reach and Frequency


Q: A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
the entire new line of non-stick cookware


Q: Which of the following is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
Conversions


Q: A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment (ROI), this advertiser should use:
Conversion Optimizer


Q: Which bidding option is best suited for an advertiser focused on branding goals?
Cost-per-thousand impressions


Q: Why is recommended to separate Display Network campaigns from Search Network campaign?
Different campaign settings may be more effective on different networks


Q: Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?
Allocate budget and control spend more effectively across campaigns


Q: On Schedule Indicator (OSI) is:
The percent likelihood the campaign will deliver all impressions booked


Q: An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
Ad Scheduling


Q: Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?
Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – product Listings”


Q: How long should advertisers wait after creating a new display campaign before analyzing its performance?
2-3 weeks


Q: Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?
Placement targeting


Q: True or False: When an advertiser edits an ad extension within an Enhanced Campaign, then all the performance statistics are lost
False


Q: Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?
Display Campaign Optimizer


Q: When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?
Ad Scheduling


Disclaimer: These answers resulted in 94%, so they are not all correct. Double check your answers while giving AdWords Display Advertising Certification exam!

Mobile Advertising Certification
Mobile Advertising is used by experts to promote their brand, product, services or website on Phones and Tablets. It is also used to famous the Mobile Apps. Now you can get Mobile Advertising certification easily because LearnSEO.pro is sharing Questions and Answers of Google Mobile Advertising Certification Exam.


AdWords Mobile Advertising Certification Questions and Answers


Automatic bidding is ideal for advertisers who:
Want to set their own bids for individual keywords
Want to save time managing bids based on hundreds of signals
Don’t want to spend a lot of time managing keywords
Want to set their own bids for individual ad groups


When you use a flexible bid strategy, it will automatically optimize your bids based on:
Your search terms data
Your remarketing list
Your Quality Score
Your performance KPI (Key Performance Indicator)


The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.
False
True


Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?
Target return on ad spend (ROAS)
Target outranking share
Target search page location
Target cost-per-acquisition (CPA)


You can use a mobile specific display URL to:
Show consumers that you are a large brand
Differentiate yourself from other advertisers
Effectively track conversions to your desktop site
Indicate that you have a mobile-friendly landing page


_______ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
Keyword planner
Sitelinks
App extensions
Conversion tracking


50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
half-an-hour
two hours
one hour


Which of the following is NOT true about an app URL scheme?
The scheme is a part of the link that identifies which app to open Schemes are automatically set up when you create your app
Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
You can use “http” or a custom scheme that can start with the app or website name


Which is a benefit of using server-to-server app conversion tracking over an SDK?
If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
Server-to-server connections are easier to set up than code-less conversion tracking
Adding SDK and conversion tracking changes to your app doesn't require review by the Google Play Store
Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size


What is the most common way for advertisers to monetize their app?
Ad buys Driving traffic to their mobile website to complete purchase
In-app purchases
Charging for app downloads from the Apple iTunes or Google Play store


Where can app ads run?
Only on Admob
Only on the Google Play store
Within other apps, also known as in-app
Across Display, Search, and YouTube


Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
True
False


App remarketing allows you to target people who:
Have used your app before
Have searched for your app
Have searched for apps similar to yours
Have never used your app before


With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
The AdWords mobile site and YouTube app
The YouTube mobile site and the YouTube app
Video Search on Google The
YouTube mobile site and Google Play App


An advertiser with stores throughout the country could use Location Extension Targeting to:
Target users in the same way across all of their locations
Decrease bids by 50% for users who are within 10 miles of their stores
Target users who are within 20 miles of one particular city in the country
Target users who are within 10 miles of one particular city in the country


Viewable impressions:
Allow you to only pay for video ads that are viewed within an hour
Allow you to only pay for those ads that are actually viewed
Allow you to pay for ads that are viewed and also converted
Allow you to pay for ads when they are displayed in a viewable position


Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
To have a single SDK to add to your app instead of one from each ad network
To receive reporting on basic usage analytics
To have more control when communicating with each ad network
To see which of an app’s new users came from recent advertising clicks or views


If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
Enable Active View reporting
Create a Display Network campaign targeted to mobile apps
Go to “Campaign Exclusions” from the Display Network tab
Create a placement inclusion for mobile apps


An advertiser would NOT use AdWords’ mobile offering to:
Engage with users who have already downloaded their app
Track conversions once a user downloads their app
Build a mobile-optimized website
Advertise their app


A ______ specifies a location in an app that corresponds to the content you’d like to show.
location link
location extension
deep link
remarketing link


Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
Increase bid adjustment for mobile
Increase bid adjustment for tablets
Increase bid adjustment for desktop
Increase bid adjustment for mobile and desktop


Which of the following is true about apps?
Apps are more geared towards retention, loyalty, and engagement
Apps are more geared towards acquisition purposes
Once a user downloads an app, they are likely to return and engage with it


What time of day does mobile usage generally peak?
Evening hours when people are at home
During working hours
Morning and evening when people are commuting to work
Spread evenly throughout the day


How do upgraded URLs help advertisers with 3rd party conversion tracking?
Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL
Show app install ads only to people who haven’t downloaded the app yet
Show deep link URLs only to people who already have the app
Allow advertisers to direct users to the app store to download their app


According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
25%
75%
0%
50%


Deep-linking allows:
Desktop users to be able to access deeper, more targeted sections within a mobile app
Ads to direct customers into deeper, more targeted sections of the app
Ads to direct new customers only into deeper, more targeted sections of the app
Mobile and desktop users to navigate within a mobile app


With a business in an eligible country, advertisers can use website call conversions to track  calls to a Google Forwarding number on their site from users who arrived there from any source
True
False


Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.
product extensions
Location extensions
mobile extensions
store visit extensions


App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
False
True


To understand the full value of mobile, you must take into account:
Cross device and mobile conversions
App downloads, calls, store visits, cross device conversion, mobile conversions
Utilization of mobile ad formats, extensions, app and mobile site design best practices
Mobile conversions


A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.
app index
website deep link
custom deep link


Which of the following is incorrect about AdWords cross-device conversions?
Cross-device conversions help advertisers understand the device that received the last ad click before the conversion
Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions
Cross-device conversions help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct


iOS app conversion tracking cannot be set up using:
SDK
Install confirmation feedback
Server-to-server (S2S)
Codeless conversion tracking


Which of the following is true about apps?
The number of app installs on Android tablets is increasing
Most smartphone users download apps on a weekly basis
The majority of Android apps have been downloaded
Once a customer downloads an app, they will be likely to return



An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
True
False


Admob is ____
an ad extension
a custom deep link an app promotion ad format
AdWords’ non-owned and operated mobile app inventory
An app promotion ad format


Usage data allows advertisers to:
Create remarketing lists based on how frequently or infrequently a customer is using their app
Create a conversion tracking list and add it to their app
Change bid adjustments based on mobile traffic
Add the conversion tracking tag to their app


When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
raise,
lower raise,
raise lower,
lower


_______ are a type of ad format that show extra information about your business.
App installs
Ad extensions
Deep link
ad extensions


Which of the following is NOT a type of mobile ad extension?
App extension
Call extension
Sitelink extension
Download extension


What is an app engagement ad?
A customized ad shown to users who already have the app in order to drive them back to the app
A templated “engagement” image ad which allows you to add more text or information to your ad
An ad which uses cookies to appear to users who have already downloaded an app
An app extension which shows a link to your app below your ad


Sitelink extensions:
Decrease CTR rates as users are sent to specific pages of your site
Allow advertisers to give users the option to land directly on specific pages of your site
Show your business address, phone number, and a map marker with your ad text
Allow targeted remarketing list users to land directly on specific pages of your site


When should an advertiser use an app extension instead of an app promotion ad?
With keywords intended to drive app download, but still give the option to visit the mobile website
With keywords intended to direct users to the mobile website, but still give the option to download the app
To re-engage with users who have already downloaded the app
To run your ad on both Search and Display


Many successful mobile sites have large “touch targets” for clicking that take into account ______
location where mobile is being used
time of day
responsive design based on touch
the lack of precision on a touch screen


In AdWords, you can create and manage video campaigns by using ___
“mobile app engagement” campaigns
“mobile app installs” campaigns
the TrueView family of cost-per-view (CPV) video ad formats
“Masthead video” campaigns


The two types of conversions for YouTube on mobile are:
Promotion views and engagement views
Promotion views and view-through conversions
Conversions and view-through conversions
Download views and engagement conversions


iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
The advertiser is interested in cross-device conversions.
This is the only availabe method of conversion tracking for iOS.
The advertiser wants to count calls as conversions.
The advertiser is using an in-house or third party app analytics system.


An advertiser with shops throughout the country could use the location extension targeting to:
Target users who are within 10 miles of one particular city in the country
Target users who are within 20 miles of one particular city in the country
Target users the same way across all of their locations
Decrease bid by 50% for users who are 10 miles of their stores


Auto exclusions allow:
Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
Google’s mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app
Google advertisers to exclude high install pricing
Google advertisers to exclude automatic bidding within their mobile app


Which of the following is true about mobile optimized sites?
Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site
Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text
Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site
You should build your app before your mobile site


The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
Gain insight into your competitor’s strategies
Review data about your users’ names, addresses, and income brackets
Assess the general health of your app and to follow data trends
Review the code for your app and SDKs


The conversion optimizer for apps allows:
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Click goal
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal
AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal


A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
True
False


Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
False
True


Setting up Mobile App Analytics requires:
The “Edit” permission for a Google Analytics account and technical knowledge of your app development environment
A substantial number of app installs or conversions
A working knowledge of mobile click attribution technologies


To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
Schema Development Key
Software Deprecation Kit
Software Development Kit
Schema Development Kit


Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
True
False


Showing your ads on top of the mobile page in search results is beneficial because:
Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile
Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile


Showrooming refers to:
The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
The phenomenon where various brands within similar categories compete for brand placement on a mobile device
The phenomenon where brands sell specialty or limited quantity goods through mobile
The phenomenon which turns brick and mortar stores into showroom apps for mobile users


The Mobile App Analytics Acquisition reports give you data about:
How your users spend time outside of your app
Which type of targeting has the lowest cost-per-acquisition
How much data your app has acquired
How often your mobile apps are installed and opened


What is a lightbox ad?
A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
A remarketing specific ad format to announce new features of your app
A type of ad format that shows extra information (“extending” from your text ads) about your business
A mobile text ad Bottom of Form


What will you need before you can set up conversion tracking for calls from an ad or from a website (Assuming Google forwarding numbers are available in your country)?
A mobile specific site-link extension
An app published in the Google Play store
An active call extension or call-only ad
A sales team and operating phone bank


What is an app install ad?
An ad format for advertisers to re-engage with users who have already downloaded the app
An app extension which shows a link to your app below your ad
A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
A type of targeting used to match your ads to sites or pages based on the keywords or topics you’ve chosen


Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.
False
True


With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
True
False


To re-engage users with an app, use the following strategies:
Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs
Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users


The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
Functionality
Intent
Differing screen size
Context


For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates:
Display Keyword Planner
Display AD Builder
Display Planner
Display Ad Preview and Diagnosis


The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____
the Android mobile app and m.youtube.com
both the iOS and Android mobile apps
the Android native mobile app, the iOS app, and m.youtube.com
reserve in-stream ads


To find the right mobile bid, you would calculate:
(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate/ mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) – 1


If your campaign is running on the Display Network, your ads:
Are not eligible to show in mobile apps
Will only show on mobile apps that you select
Are automatically eligible to show in mobile apps
Are only eligible to show in specific mobile apps


Select the one way NOT to track app conversions.
Using an app analytics provider for your AdWords campaigns
Integrate the Google SDK in your app
Add a Javascript snippet to your website
Using Codeless Android Install tracking


The Mobile App Analytics Behavior reports give you data about:
The detailed ways users of your app interact with other users of your app
The detailed ways users interact with your app
How many people have downloaded your app through a referral from a friend
In-app user satisfaction ratings



Disclaimer: These answers resulted in 89%, so they are not all correct. Double check your answers while giving Google Mobile Advertising Certification exam!


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