Its 2018 and the world of Digital marketers are getting ready to face the challenges coming in their way.
The Digital arena has seen itself subjected to various changes and updates with the every new year. With the advancement in technological and again to address the client’s requirements and to gain the optimum outcome, one has to be updated with these changes. As the biggest witness was a transformation of Desktop into laptops than driven age into the mobile era, the advent of new marketing trends is inevitable in the digital world. These SMO updates 2018 will get you rank soon.
Facebook alone has rolled out a staggering number of updates with varying uses right from showing users more relevant content, preventing harassment to introducing facial recognition. Influencer marketing will continue to take over. Other platforms like Snap chat and Instagram have not been far behind. Rise of augmented reality. Chabot’s will make customer service faster.
Faster customer service with the help of chat bots
Activities like sending emails for internet marketing is an age-long marketing strategy. As we all know Email marketing works well and it helps us to improve our conversion rate.
Now-a-days people usually prefer to interact with chatbots to get instant solutions. As Chabot’s are doing even more better in responses.
Chatbots are not only the clunky machines as they once were & even no longer the robotic.
They are able to provide an instant solutions to the customers from all over the world - solving customer issues instantly. This year we have seen many brands are testing with chatbots with varying degrees of achievements.
Now the Brands can interact quickly with the help of Bots to their audience in a personal way. Because now bots become smarter and more human-like you can customize your brand voice and send personalized messages directly to users.
“Acc. to Gartner that more than 85% of customer interactions will be managed without a human by 2020 “
Facebook reported this year that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences. The quickest adaptors to chatbots are currently millennial, with nearly 60% having already used chatbots and 71% saying they would like to try a chatbot experience from our major brands.
In the upcoming future, the sentence “Send me an email” will be changed to “Talk to our bot” as chatbots are rapidly penetrating the market, and fortunately everyone is accepting it wholeheartedly.
ArtificiaI Inteligence combined with some human help will allow users to hold fairly normal conversations with bots just like one would with friends.”, acc. to Mark Zuckerberg.
Here below are some of the obvious reasons why Chatbots talk to our Bot will replace send us an e-mail :
- Immediate response
- People don’t consider being messaged a distraction
- People sign up to be contacted
- People respond more to CTAs (calls to action).
- Your Chatbot reside where your customers are
- Personalization
- Saves money
Now Snapchat trying to support Publishers in Response to Facebook News Feed Changes
Now it has been noted that Snapchat is reportedly giving more emphasis on growing its relationships with publishers or we can say affiliates after Facebook’s most recent news feed updates.
It is confirmed by both Business Insider and Digiday that Snapchat added a new role within the company that oversees day-to-day work with Discover publishers and they announced a publisher summit for the first time to help them be successful on the platform.
Decrease in Influencer Marketing
Did you know about Influencer Marketing ?
It is a form of marketing in whose focus is placed on influential people rather than the target market as a whole. It shows that the individuals have influence over potential customers, and orients marketing activities around these influencers. Influencers can be anybody a YouTube stars or Some Celebrities to a well-known bloggers and some journalists who help in spreading the news about your Brands or product through their socials platforms.
With the help of Influencer Marketing one can attract the customers.
Companies are unable to measure the results as they could get by spending lot of Bucks on the influencers Marketing.
In the coming Era, it is quite possible that the influencer market will get collapsed, because as the Brands get move to Organic Promotional Methods which are more effective and affordable in terms of cost than Influencers.
In terms of increasing ROI, there is no other alternative than organic methods.
Influencers are the people who interact and engage with their large network of followers and customers on social media, for a particular brand that they want to promote and use to the users with whom they trust has already been gained. As this is not an advertisement that is coming for the company. Influencers main role is to build up a positive Brand image in the minds of people, therby helping to attract more customers.
Below is an example of influencer marketing where the Swedish watch company Daniel Wellington, which joined up with influencers on Instagram to promote its watches with a caption that included a discount code for 15% off.
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