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AdWords Video Advertising Certification Questions and Answers
TrueView in-display ads can run on:
§ The YouTube Network
§ YouTube and the Display Network
§ The Display Network
§ The Search Network and the Display Network
Which is a tip for optimizing a TrueView video for viewer engagement?
§ Run both an in-stream and an in-display version of the ad
§ Add a call-to-action overlay
§ Increase each target group's bid by 100%
§ Add exclusions to the campaign
In which TrueView format(s) can an advertiser use a companion banner?
§ All of the listed answers are incorrect
§ In-stream and in-display
§ In-stream
§ In-display
TrueView in-stream ads and in-display ads appear, respectively:
§ at the top and bottom of videos
§ before videos and as clickable thumbnails
§ to the left and right of videos
§ as clickable thumbails and before videos
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
§ True
§ False
True or False: Advertisers can set bids per ad format.
§ False
§ True
TrueView in-display video ads run on:
§ YouTube video and search pages and the Display Network
§ The YouTube Network
§ The Display Network
§ The Search Network and the Display Network
A TrueView in-display video ad needs to be:
§ There isn't a time limit
§ about 2 minutes
§ less than 30 seconds
§ more than 30 seconds
TrueView video campaigns can include:
§ videos uploaded directly to YouTube
§ images
§ text
§ other video formats
The initial remarketing list size for video campaigns includes users from the past:
§ You can't include visitors from past days
§ 15 days
§ 540 days
§ 30 days
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
§ on targeted topics and affinity audiences
§ only on targeted topics
§ only on targeted affinity audiences
§ only when targeted topics and affinity audiences match
_________ ads can be created and managed through AdWords.
§ Masthead
§ TrueView
§ Reserve-bought
§ TV
A click on a companion banner:
§ can direct to a YouTube channel
§ All of the listed answers are correct
§ can direct to an external URL
§ counts as a view even if the person hasn't watched 30 seconds of the ad
True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
§ False
§ True
An advertiser can use a remarketing tag to target people who've:
§ set up multiple YouTube accounts
§ searched on YouTube for videos about products like hers
§ posted videos on YouTube that mention her products
§ subscribed to or unsubcribed from her YouTube channel
True or False: IP address exclusion is not available for TrueView campaigns.
§ True
§ False
If your client wants to pay only when someone views an ad, you should use:
§ Text ads
§ TrueView in-stream ads
§ Viewable cost-per-thousand-impressions (vCPM) bidding
§ YouTube homepage ads
Which of these formats can be booked cross-screen (mobile and desktop)?
§ Rich Media Layouts Mastheads
§ Video Media Layout Mastheads
§ Rich Media Custom Mastheads
§ Video Mastheads
To run a TrueView video ad, the video must be uploaded to:
§ YouTube, with the privacy settings changed to "Private"
§ YouTube, with the privacy settings changed to "Public" or "Unlisted"
§ an advertiser's website
§ any video hosting site
Which is a best practice for a successful TrueView in-stream ad?
§ Include a strong call-to-action so the viewer knows what to do
§ Add a frequency cap
§ All of the listed answer are correct
§ Use at least 3 types of targeting to find out which performs best
Video advertising on YouTube lets you:
§ pay a single monthly fee
§ use pay-per-report analytics and pay for click-throughs only
§ use pay-per-report analytics and pay a single monthly fee
§ use free video analytics
________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
§ TrueView in-display ads
§ Companion banners
§ YouTube Mastheads
§ Companion Mastheads
With YouTube Analytics, you can track metrics on:
§ playback locations
§ cost per channel visitors
§ YouTube session lenght
§ TrueView ad skip rates
When is someone added to an advertiser's video remarketing list?
§ When she views the ad for the second time
§ When she clicks the ad
§ When she views the ad
§ When she purchases something from the advertiser's website
Which can't be added to a TrueView video?
§ A call-to-action overlay
§ A ticker tape
§ A companion banner
§ A mobile app promo
True or False: More than one YouTube account can be linked to an AdWords account.
§ False
§ True
Which can be done in YouTube Analytics?
§ Check the count of TrueView earned actions
§ Check the conversion volume
§ Create remarketing lists
§ Check engagement reports
What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
§ The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
§ The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
§ The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding
§ The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
If someone clicks a TrueView in-display ad, where do they land?
§ The ad's destination URL
§ The advertiser's website
§ The video on the YouTube watch page or advertiser's channel
§ The advertiser's YouTube Masthead
True or False: YouTube remarketing lists can be used with standard text and display ads.
§ True
§ False
TrueView in-stream ads can appear on:
§ the Google Play Store
§ YouTube watch pages
§ YouTube Mastheads
§ Google search results and YouTube watch pages
Which of these remarketing lists can be used for a video campaign?
§ People who clicked the +1 button on the advertiser's Google+ page
§ All of the listed answers are correct
§ People who watched certain videos on the advertiser's YouTube channel
§ People who skipped the advertiser's TrueView in-stream ads
An advertiser can:
§ remarket video ads from the Search Network on the Display Network
§ optimize remarketing by raising bids on topics or channels that generate the greatest ad response
§ target viewers who are watching competitors ads on YouTube
§ combine an AdWords remarketing list with a Masthead ad unit
Where would a call-to-action (CTA) overlay show?
§ On videos on your channel
§ All of the listed answers are correct
§ On embedded videos
§ On TrueView in-display ads
Which can an advertiser include in a TrueView video ad to increase interactivity?
§ A scrolling banner
§ An animated GIF
§ A card
§ A blinking border
People are added to an advertiser's video remarketing list when they:
§ click a text ad in Google search results
§ watch, comment on, like, or share a competitor's YouTube video
§ sing in to YouTube
§ watch, comment on, like, or share a advertiser's YouTube video
A viewer can skip watching a TrueView in-stream ad after:
§ 5 seconds
§ 10 seconds
§ 7 seconds
§ 2 seconds
_______ is used for video campaigns
§ Cost-per-acquisition (CPA) bidding
§ Cost-per-click (CPC) bidding
§ Cost-per-thousand-impressions (CPM) bidding
§ Cost-per-view (CPV) bidding
________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
§ Interest
§ Contextual
§ Placement
§ Topic
What is Masthead billing based on?
§ A flat daily fee
§ Impressions and clicks
§ Clicks
§ Impressions
The standard companion banner size for TrueView in-stream ads on YouTube is:
§ 300x80
§ 300x60
§ 300x600
§ 300x250
True or False: You can use contextual targeting with videos.
§ False
§ True
The most effective way to control the number of times someone sees an ad is by:
§ Lowering bidding levels
§ Monitoring audience retention metrics with YouTube Analytics
§ Setting a frequency cap
§ Setting a lower cost-per-view (CPV) bid at the target group level
What's the maximum lenght a TrueView video ad can be?
§ 30 seconds
§ 7 minutes
§ There isn't a time limit
§ 1 minute, 30 seconds
What does linking an AdWords account to a YouTube account let an advertiser do?
§ Create call-to-action (CTA) overlays
§ Access more video reporting metrics
§ Create a remarketing list
§ All of the listed answers are correct
What are best practices for creating a TrueView in-stream ad?
§ Provide clean next steps so customers can take action
§ Deliver the most important message early in the video
§ All of the listed answers are correct
§ Add a call-to-action (CTA) overlay
You can see average video-view duration metrics in:
§ reports in AdWords
§ the "Campaigns" tab in AdWords
§ the "Audience retention" tab in YouTube Analytics
§ Google Analytics
Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?
§ Clickthrough rate (CTR) and cost-per-click (CPC)
§ View rate and cost-per-click (CPC)
§ View rate, cost-per-view (CPV) and follow-on views
§ The targeting options that were used
With a Masthead ad, an advertiser can reserve:
§ The YouTube homepage
§ Specific videos
§ YouTube search pages
§ Specific channels
What's the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?
§ 0.02
§ 0.2
§ 0.11
§ 0.09
Call-to-action (CTA) overlays are compatible with:
§ TrueView in-display ads that are at least 30 seconds long
§ TrueView in-display ads only
§ TrueView in-stream ads only
§ any TrueView ad format
Video ads can appear on:
§ All of the listed answers are correct
§ Specific YouTube videos
§ Specific YouTube channels
§ Websites on the Display Network
True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
§ True
§ False
True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.
§ False
§ True
If your client wants a specific reach for a specific price on YouTube, you should use:
§ placement targeting
§ TrueView videos ads
§ affinity audiences
§ reservation buying
What percentage of video views on YouTube come from mobile devices?
§ More than 75%
§ More than 50%
§ Almost 15%
§ Almost 25%
True or False: Video ads may appear in videos marked "Private" on YouTube.
§ False
§ True
A TrueView in-stream ad view is counted when a viewer:
§ lands on the YouTube page where the ad is running
§ watches or skips the ad
§ watches the ad for a second time
§ engages with the ad, for example, by clicking a call to action
Which targeting methods can be used with TrueView ads?
§ Remarketing
§ Topics
§ Affinity and in-market audiences
§ All of the listed answers are correct
What's needed for an advertiser to set up a video ad campaign?
§ A budget for creating professional video ads
§ A conversion rate of at least 5% on the Search Network
§ A base AdWords budget in addition to pay-per-click costs
§ A YouTube video
Video remarketing is a way to optimize:
§ cost-per-view (CPV) bidding strategies
§ video campaigns
§ bidding strategies
§ conversions
How can an advertiser calculate the view rate of a video campaign?
§ By dividing the number of clicks by the number of views
§ By looking at the percentage of viewers who watched the video until the last quartile
§ By dividing the number of views by the number of impressions
§ By dividing the number of impressions by the number of clicks
On average, how long does it take for a video ad to get approved?
§ 1 business day
§ 10 business days
§ 2 hours
§ Video ads instantly eligible to show on Yout and the Display Network
TrueView campaigns can help advertisers optimize for:
§ impressions
§ clicks
§ views and engagements
§ conversions
What's an example of a managed placement for a TrueView in-stream ad?
§ All of the listed answers are correct
§ A website on the Display Network
§ A specific YouTube video
§ A YouTube channel
Which ad rotation option can't used for video campaigns?
§ Optimize for conversions
§ Rotate evenly
§ Optimize for clicks
§ Optimize for views
An advertiser is charged for viewing a TrueView in-display ad when someone:
§ share the ad
§ watches a TrueView in-stream ad after watching a TrueView in-display ad
§ clicks and views the first frame of the ad
§ watches the entire ad
Frequency capping counts include:
§ only impressions that were viewable
§ only impressions that led to clicks
§ all impressions, including those that weren't viewable
§ all impressions appearing in an ad position of "1"
What do earned actions measure?
§ Earned views, earned comments and earned likes
§ Earned visits to the website and earned comments
§ Earned visits to the website, earned views and earned comments
§ Earned conversions
Which devices can an advertiser target with a mobile video Masthead?
§ Android only
§ Mobile only
§ Tablet only
§ Both mobile and tablet
What does average view frequency measure?
§ The average number of times people have viewed the ad
§ All of the listed aswers are incorrect
§ The average view rate for the ad
§ The average number of channel views
TrueView in-display ads run on:
§ YouTube watch pages and Masthead ads and Google search results
§ Google TV, Google search results and the Display Network
§ YouTube homepage, channel, watch pages and search results and the Display Network
§ YouTube videos and search results and the Display Network
Which of these can be created to run on the Display Network?
§ VideoPlus ads
§ Homepage expandable Masthead ads
§ Lightbox ads and TrueView in-display ads
§ TrueView ads and VideoPlus ads
Video ads can run on:
§ The Display Network and video partner sites and apps
§ YouTube and the Display Network
§ YouTube only
§ YouTube and video partner sites and apps
What are the targeting options for Mastheads?
§ Affinity and remarketing
§ Topics and remarketing
§ Visitors to the YouTube homepage in a targeted country
§ Affinity, remarketing and topics
A client who wants to advertise before, during or after popular videos on the Display Network should:
§ add the keyword "video" to relevant campaigns
§ bundle display ads for each target audience
§ add a call-to-action (CTA) overlay to video ads
§ create a video ad campaign
Linking a YouTube channel to a Google+ page lets you:
§ manage multiple channels from on Google account
§ manage multiple channels from on Google account and let multiple people manage a channel
§ manage one channel from one Google account and let multiple people manage a channel
§ manage one channel from one Google account
How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
§ By creating an AdWords conversion tracking code
§ By using Google Analytics
§ By using YouTube Analytics
§ You can't measure conversions with the in-stream format
Why is average view frequency important to measure?
§ It tells you how many people are viewing the ad
§ It shows you how engaged people are with the ad
§ It shows how often the average person sees or interacts with the ad
§ It lets you continually track conversions
The best way to reserve an ad is to:
§ Contact a Google sales representative
§ Create a reservation campaign in AdWords
§ Create a standard video campaign
§ Enter specifications on the "Reservation tab"
Disclaimer: Using these answers resulted in 89%, so they are not all correct. Double check your answers while giving Video Advertising Certification exam!
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