1. Domain URL: Domain URL character maximum length
is 15. However 63 characters is the maximum length of a "label"
2. Meta Title Tag: Title tag should between 10 to 70
characters.
3. Meta Description: Meta Description should between 70 to
160.
4. Heading Tags: There should be H1, H2, H3 H4, H5
heading tags on each page of the website or blog.
5. Keyword cloud: Keyword Cloud is a visual depiction
of keywords used on a website, keywords having higher density are depicted in a
larger fonts. Ideally your main keywords should appear in larger fonts at the
start of the cloud.
6. Keyword Consistency: Keyword consistency means having the
keywords or sets of keywords that you want to rank for in searches spread over
all the elements of a particular web page.
This should not be confused with keyword density. It is a logical
consideration for ranking high in search results.
7. Keyword Density: Keyword density means the number of
times a keyword is featured in the website content and this practice is no
longer a deciding factor in improving the search ranking of your website.
8. Alt Attribute: The alt attribute provides
alternative information for an image if a user for some reason cannot view it
(because of slow connection, an error in the src attribute, or if the user uses
a screen reader).
Example: <img src="learnseo.jpg"
alt="Smiley face">
9. Text/HTML Ratio: Every website has a certain amount
of backend code and a certain amount of regular text in the front-end. The text
to HTML ratio refers to the amount of text on a web page versus the HTML code
on the same web page. A good text to HTML ratio is anywhere from 25 to 70
percent.
10. Google+ Publisher Tag: Add the rel=”publisher” tag to the
head of your site, with the URL of you Google+ Business page. BE CAREFUL – it
MUST be a ‘business page’ not a ‘user page’.
Example: <link href="Put here Google+
Page URL" rel="publisher" />
11. Broken Links: There should not any broken link on
the hosted blog or website.
Broken Link Checker Tool
12. WWW Resolve: The WWW Resolve is a redirection
command in the server's configuration file to either force "www."
before the domain name or remove it. When you navigate to a website such as
http://www.learnseo.pro,
you might type that URL or you might type http://learnseo.pro.
WWW Resolve with www.
RewriteEngine
on
RewriteCond
%{HTTP_HOST} !^www\.example\.com$ [NC]
RewriteRule
^(.*)$ http://www.example.com/$1 [R=301,L]
WWW Resolve without www.
RewriteEngine
on
RewriteCond
%{HTTP_HOST} ^www\.example\.com$ [NC]
RewriteRule
^(.*)$ http://example.com/$1 [R=301,L]
Add above
given code in .htaccess file and upload on ftp.
13. IP Canonicalization: IP canonicalization is a technique
sometimes used for SEO (search engine optimization). When a site's IP address
is canonicalized, the IP address redirects to the domain name.
14. Robots.txt: Web site owners use the /robots.txt
file to give instructions about their site to web robots to crawl the website
in search.
15. XML Sitemap: A sitemap is a file where you can
list the web pages of your site to tell Google and other search engines about
the organization of your site content.
16. HTML Sitemap: Creating an HTML sitemap is an
essential part of your SEO endeavors. This confirms you that search engine
crawlers are crawling the site properly.
17. URL Rewriting: Most dynamic sites include variables
in their URLs that tell the site what information to show the user. Typically,
this gives URLs like the following, telling the relevant script on a site to
load product number.
http://www.example.com/show_a_product.php?product_id=7
The problems
with this kind of URL structure are that the URL is not at all memorable. It's
difficult to read out over the phone. If you are looking for "Online Advertising
Services", so URL should look like this
http://www.example.com/services/online-advertising/
18. Underscores in the URLs: There should not be underscores in
the URL like:
http://www.example.com/demo_version.html
Instead of
using Correct way is underscores, you can use - hash, like:
http://www.example.com/demo-version.html
19. Domain Registration: One of the major factors search
engines use to rank a domain is the age of the domain. So Domain age should be
older.
20. Avoid DHTML: Search Engines can’t read DHTML
menus quite easily, so avoid them in your menu.
21. Blog: Every website should have blog page,
which should be updated frequently.
22. Favicon: A favicon is also known as a
shortcut icon, Web site icon, tab icon or bookmark icon, is a file containing
one or more small icons, most commonly 16×16 pixels, associated with a particular
website or web page.
23. Custom 404 Page: A 404 page is what a user sees when
they try to reach a non-existent page on your site, because they've clicked on
a broken link, the page has been deleted, or they've mistyped a URL.
24. Conversion Forms: A Conversion Form is a form on a
website that is designed to help turn viewers of the sites into prospective
leads for sales and services. Most conversion forms are relatively short asking
for generic contact information so the website owner can follow up on the lead.
25. Structured data markup: Structured Data Markup Helper shows
you how to update your site so that Google and potentially other companies or
products can understand the data it contains. Once Google understands the data
on your site, your data can be presented more attractively and in new ways.
26. Load Time: Load time of web page should be
less. This helps to rank our website in mobile search results.
27. Analytics: Always put Google analytics code in
the website or blog.
28. W3C Validity: This validator checks the markup
validity of Web documents in HTML, XHTML, SMIL, MathML, etc.
29. Doctype: Always add the <!DOCTYPE>
declaration to your HTML documents, so that the browser knows what type of
document to expect.
<!DOCTYPE
html>
<html>
30. SSL Secure: SSL (Secure Sockets Layer) is a
standard security technology for establishing an encrypted link between a
server and a client. Google gives preference to SSL certified websites.
31. Social plugins: There should be Google+, Twitter and
Facebook page link on your site.
32. Mobile Friendly: As per latest SEO update. it is mandatory
to have your website mobile friendly. As now a days mobile users are increasing
day by day.
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