Create as much content as you can (MEDIUM PRIORITY)
Content is king. The more content you have on your site, the more there is to be indexed and appear in search engines.
Keep your site content inside one theme (MEDIUM PRIORITY)
The theme or topic of your entire site is important as well. If you have a lot of pages all around one basic theme, that will lend more credibility to each page that follows that same theme.
Keep your site live as long as possible (MEDIUM PRIORITY)
Older pages (at the same domain) will rank higher than newer ones.
Create a sitemap (MEDIUM PRIORITY)
Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.
Create an XML sitemap or Google sitemap (MEDIUM PRIORITY)
Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.
Use 301 redirects for permanent redirects (MEDIUM PRIORITY)
When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.
Put your keyword phrase in the first paragraph (MEDIUM PRIORITY)
Repetition of your keyword phrase is important in your content. But it's especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it's priority.
Put your keyword phrase at the top of the HTML (MEDIUM PRIORITY)
More than just the first paragraph, you should try to move your content towards the top of the HTML document. And that includes your keyword phrase.
Increase the font size of your keyword phrase (MEDIUM PRIORITY)
Search engines understand that fonts that are larger than the standard font size on the page indicate text that is more important. Use CSS or the font tag. Apply font size changes to headline tags as well.
Format your keyword phrases to stand out (MEDIUM PRIORITY)
Use <strong> and <em> where appropriate to make your keyword phrases stand out. Search engines can read those tags, and will recognize that text that is emphasized is often more important than the surrounding text.
Periodically check your outbound links for pagerank (MEDIUM PRIORITY)
Whenever you add an external link on your site, you run the risk that it changes from the site you linked to into a link farm or "bad neighborhood". By periodically checking the PageRank of the external sites you link to, you can remove links that have gotten bad. This will help you make sure that your page's credibility is not reduced by who you are linking to.
Use Flash for non-critical pieces of a page (MEDIUM PRIORITY)
The best use of Flash on websites is as small portions of the site, preferably non-critical portions. Search engines can't view Flash, they see them as images. According to Google Webmaster Central, sites that effectively use Flash "use Flash for rich media but rely on HTML for content and navigation."
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