AdWords Shopping Advertising Certification Questions and Answers
Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
Submit "1" as the "mpn" attribute
Put "false" in the "identifier exists" attribute
Submit a randomly generated number in the "gtin" attribute
Put "unavailable" in the "gtin" attribute
Shopping ads can be targeted to:
All countries where AdWords is available
North America only
Only countries where Google.com/shopping is available
Select countries, listed in Google Merchant Center and AdWords Help Centers
Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands?
Set her budget to "accelerated" delivery
Change the campaign priority to “high”
Subdivide by brand and set more competitive bids for the brands individually
Increase her "All products" bid
Which devices can Shopping ads appear on?
Mobile phones and desktops
Tablets and desktops
Tablets, mobile phones and desktops
Campaign priority should be used when:
You have multiple campaigns advertising the same products
You want to separate your inventory by brand
You want to lower the bid for a product group
You have multiple sales to promote within the same campaign
For a Shopping campaign, you can use AdWords to:
Manage and validate a website URL
Submit product information
Upload additional product images
Manage ad group bids
How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
Decrease bids for product groups with a low cost per conversion and increase bids for product groups with a high cost per conversion
Increase your campaign priority
Remove product group subdivisions and bid on broader groups of products
Increase bids for product groups with a low cost per conversion and decrease bids for product groups with a high cost per conversion
The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
New books for pre-order
Items as part of a bundle
Merchants use Google Merchant Center for which purpose?
Set campaign priority
Upload product data through feeds or an API
Manage Shopping campaign bids
Set mobile bids on specific products
Why is it a best practice to set a bid for the “everything else in all products” product group?
To include items not part of other product groups in your campaign
To make it easier to target a location for certain products
To control the websites on which your Product Listing Ads appear
To be able to have one product group for mobile devices
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
Add negative keywords to the product group
Increase the campaign’s daily budget
Remove any bid modifiers
Increase bids on products groups
Enhanced cost-per-click (ECPC) bidding should be used to:
Increase total impressions
Bid for a target cost-per-acquisition (CPA)
Drive engagement with product brand
Optimize bids using converted clicks
Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
Identify products using the ‘adult’ attribute and in Google Merchant Center settings
Include the text “adult” in the product description
Mark ‘adult’ in a separate custom label attribute as part of the data feed
Email the support team through the Google Merchant Center Help Centre
In Google Merchant Center, a target country is the country where:
The retailer is located
The products are sold and will be delivered to
The products are manufactured
The products are delivered from
Google Merchant Center can be used to:
Update mobile bids for products
View competitive benchmarks for Shopping campaigns
Manage delivery settings for a shop
Set campaign priority for products
You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
Check impressions for each product in Merchant Center
See query-level product performance in the “Keywords” tab
Understand which creative perform best in the “Ads” tab
Segment performance by various shopping views in the “Dimensions” tab
When creating a file to upload to Merchant Centre, what format is accepted?
Tab Delimited File
Format Excel File Format
Google Document File
How should Chris estimate how a different bid amount would impact his shop’s online traffic?
Download campaign performance data
Check the “Diagnostics” tab in Google Merchant Center
Use the Bid Simulator tool
Review the benchmark cost per click (CPC) information in AdWords
Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
The ‘availability’ attribute is set as ‘in stock’
The ‘availability date’ attribute is set as the toys’ release date
The ‘availability’ attribute is set as ‘preorder’
The ‘availability’ attribute is set as ‘out of stock’
What information do you need to enter in Google Merchant Center to create a Shopping campaign?
Local business data feed
Verified and claimed website URL
When preparing to submit a new data feed, you should:
Include all items in your inventory
Submit multiple feeds to process everything at once
Submit a test data feed
Give all feeds the same name for consistency
Vivian owns an art supply shop and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
Update the inventory by removing certain products
Increase the maximum cost-per-click (max. CPC) bid for all products
Remove subdivisions from the product group
Subdivide the product group and move budget allocation to the best performing products
Which email contact does Google use to notify merchants about account warnings?
Google Merchant Center technical contact
Both Google Merchant Center technical contact and primary contact
Google Merchant Center primary contact
AdWords primary contact
Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
Include only one category
Use the ‘custom label’ attribute
Include both categories in the attribute
Submit the product twice using a different category each time
You should use multiple ad groups when you want to:
Link products from a different Merchant Center account
Target a different country within the same Shopping campaign
Set a different priority on bidding within the same Shopping campaign
Use a different bid modifier for products in the same Shopping campaign
Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
Set the either country of sale to United States or location to California
Set the country of sale to California only
Set the both country of sale to United States and location to California
Set the location to United States only
Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
The landing page price is different from the feed price
The shipping rates for the products were updated to £0.00
A ‘sale price’ attribute is blank
The availability for the products are listed as ‘out of stock’
You want to prevent your ads from appearing for certain search terms. How would you do it?
Remove products from your product data
Add negative keywords to your campaign or ad group
Remove the related search terms from your product titles in your product data
Put shorter descriptions in your product data
Shopping ads should be used for:
Driving phone calls to a business
Promoting products online
Ben is creating product images. A common best practice is to:
Include all varieties of a product in one image
Ensure that all images are high-quality
Display the merchant website name over all images
Include brand names in the images
To subdivide products in Shopping campaigns using your own set product structure, you should use:
Multiple data feeds
May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
The shipping attributes for a small number of items have different pricing from the default delivery at the account level
The language on the landing pages doesn’t match the language of the target country
The data feed includes products with the availability status “out of stock”
The data feeds weren’t updated for 10 days
Shopping campaigns use:
Ads promoting local and nearby services
Keyword-targeted rich media ads
Shopping ads created from product data in Google Merchant Center
A combination of text ads and Shopping ads formats
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid?
Only ‘mpn’ is required
Both ‘gtin’ and ‘mpn’ must be included
Only ‘brand’ is required
Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used
How are product groups used in Shopping campaigns?
To create a list of keywords used to target Product Listing Ads to shoppers
To bundle items sold as a package, like a camera and tripod stand
To organize products within a data feed
To bid on organized inventory in an ad group
How can Helen provide free shipping for a small group of promotional products?
Update the ‘shipping’ attribute to a fixed delivery price of £0.00 for only the promotional products
Add “Free shipping” to the Shopping campaign promotional text
Set the default shipping for all products to a flat rate of £0.00
Remove all shipping options from the Google Merchant Center account
You can use custom labels in a product data feed to:
Tag products that you’d like to group in a Shopping campaign by values of your choosing
Provide additional description information for shoppers in search results
Add supplemental image URLs
Submit product brand descriptions
Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
Share products between accounts
Access multiple AdWords accounts
Manage multiple domains with a single sign in
Combine reporting on all data feeds across domains
Which can you sell on Google Shopping?
Business services such as plumbing or locksmithing
Hotel and travel fares
In order to offer products in different countries, you should:
Use the same landing pages globally
Always set prices in GBP
List the products in the local language
Use one feed for all products
What does impression share indicate about a product group?
It provides an average benchmark of all similar products from other retailers
It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
It shows your product group impressions relative to other product groups in the same campaign
It predicts your product group’s future impressions
Why can’t Ellen see any benchmark data for her new Shopping campaign?
Her campaign has reached its daily budget limit
She doesn't have enough products in the campaign to compare to others
There aren't enough comparable products from other advertisers
She is already outbidding her competitors
Suzie owns an clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
‘mpn’ and ‘gtin’
‘gtin’ and ‘brand’
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
A bid lower than the subdivisions
Continue subdividing until there are no products in this group
A bid that’s the average of the subdivisions
A bid of zero
Which is a reason why Annie’s Google Merchant Center account would get suspended?
She is only selling used products
Her landing pages lead to error messages or non-existent pages
She’s only been updating her data feeds every 10 days
Her website doesn’t have a mobile version
Product groups are eligible for the bid simulator:
When product listing ads have been included in enough auctions or accrued enough impressions
Anytime after a product group is created in a shopping campaign
Once the average cost-per-click(avg.CPC) is close to the maximum cost-per-click (max.CPC) bid
Once a Budget cap has been reached for a product group
What’s the best way to indicate in a feed that a product is on sale for a limited time?
Use the ‘sale price’ attribute
Include “SALE” in the title of the item
Upload the same item twice, once with a lower price
Update the description of that specific item
What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?
Include relevant attributes in the title such as brand, size and color
Add additional keywords at the end of the title
Include the bike style name only
Use special characters such as exclamation marks
If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
Target cost-per-acquisition (target CPA) bidding
Maximum cost-per-click (max. CPC) bidding
Enhanced cost-per-click (ECPC) bidding
Maximum cost-per-acquisition (max. CPA) bidding
To maintain an active data feed, you must update the feed every:
Which is a required attribute when submitting a product to Google Merchant Centre?
Additional image URLs
Mobile landing page URL
Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
Remove underperforming items from the inventory
Increase the maximum cost per click (max. CPC) for all product groups
Lower the maximum cost per click (max. CPC) for all product groups
Increase the budget cap of the campaign
Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:
Change the price on the ad to be lower than the actual product price
Use promotional text to highlight any deals
Include bundled accessories in the product image
Include her shop name on all watch images
What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
Automated phone messages to account owner
Messaging in AdWords overview page
Email contacts listed in account settings
Messaging in Google Merchant Center overview page
Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?
Leave all unique product identifiers blank
Add ‘unique’ to the ‘brand’ attribute
Include the word “antique” in the titles of all products
Use the exemption attribute ‘identifier exists’
Custom labels can be a great way for you to:
Tell Google Merchant Center what products to avoid when uploading data
Set the country in which your products will be sold
Identify the delivery method used for your products
Subdivide products into specific product groups in AdWords
You can use campaign priority to:
Speed up how fast a campaign’s budget is spent throughout the day
Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
Make your Product Listing Ads more competitive in the auction
Have Google prefer certain inventory in query matching and ad serving
Google Merchant Center is used to:
Monitor the performance of Shopping campaigns
Manage bidding for Shopping campaigns
Host website images
Submit product information
What is the best practice to reduce the processing time of a new feed?
Upload both xml and csv files of the same products
Divide the group of products into multiple data feed segments
Submit the feed at midnight
Create a new Google Merchant Center account for each new AdWords campaign
How can you lose your claimed URL?
Your claimed URL authorization expired from Webmaster tools
Another authorized owner of the website successfully verifies and claims your website URL
Your website is updated but includes the same identifying Meta tag or HTML file
You remove all data feeds from your Merchant Center account
If a product doesn’t have an image available, you should:
Submit an image of a similar product
Submit a placeholder image with a message, such as “Coming Soon”
Submit a full color version of your shop’s logo
Wait to submit the product until an image is ready
Matt is preparing for his shop’s big holiday sale. What should Matt do to make sure that the products that are on sale are organized on Google Shopping?
Use a custom label to denote items included in the holiday sale
Add “holiday sale” to the ‘title’ attribute of all items
Classify the products under the “holiday” Google Product Category
Change the ‘brand’ attribute of sale items to “holiday”
Disclaimer: All questions above are from live exams of the year. Using these answers resulted in 91%, so they are not all correct. Double check your answers while giving Adwords Shopping Advertising Certification exam!