Thursday, 9 July 2015

SEO Tips and Tricks
32 Most Important SEO Tips and Tricks

1. Domain URL: Domain URL character maximum length is 15. However 63 characters is the maximum length of a "label"

2. Meta Title Tag: Title tag should between 10 to 70 characters.

3. Meta Description: Meta Description should between 70 to 160.

4. Heading Tags: There should be H1, H2, H3 H4, H5 heading tags on each page of the website or blog.

5. Keyword cloud: Keyword Cloud is a visual depiction of keywords used on a website, keywords having higher density are depicted in a larger fonts. Ideally your main keywords should appear in larger fonts at the start of the cloud.

6. Keyword Consistency: Keyword consistency means having the keywords or sets of keywords that you want to rank for in searches spread over all the elements of a particular web page.  This should not be confused with keyword density. It is a logical consideration for ranking high in search results.

7. Keyword Density: Keyword density means the number of times a keyword is featured in the website content and this practice is no longer a deciding factor in improving the search ranking of your website.

8. Alt Attribute: The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).
Example: <img src="learnseo.jpg" alt="Smiley face">

9. Text/HTML Ratio: Every website has a certain amount of backend code and a certain amount of regular text in the front-end. The text to HTML ratio refers to the amount of text on a web page versus the HTML code on the same web page. A good text to HTML ratio is anywhere from 25 to 70 percent.

10. Google+ Publisher Tag: Add the rel=”publisher” tag to the head of your site, with the URL of you Google+ Business page. BE CAREFUL – it MUST be a ‘business page’ not a ‘user page’.
Example: <link href="Put here Google+ Page URL" rel="publisher" />

11. Broken Links: There should not any broken link on the hosted blog or website.

12. WWW Resolve: The WWW Resolve is a redirection command in the server's configuration file to either force "www." before the domain name or remove it. When you navigate to a website such as
http://www.learnseo.pro, you might type that URL or you might type http://learnseo.pro.
WWW Resolve with www.
RewriteEngine on
RewriteCond %{HTTP_HOST} !^www\.example\.com$ [NC]
RewriteRule ^(.*)$ http://www.example.com/$1 [R=301,L]
WWW Resolve without www.
RewriteEngine on
RewriteCond %{HTTP_HOST} ^www\.example\.com$ [NC]
RewriteRule ^(.*)$ http://example.com/$1 [R=301,L]
Add above given code in .htaccess file and upload on ftp.

13. IP Canonicalization: IP canonicalization is a technique sometimes used for SEO (search engine optimization). When a site's IP address is canonicalized, the IP address redirects to the domain name.

14. Robots.txt: Web site owners use the /robots.txt file to give instructions about their site to web robots to crawl the website in search.

15. XML Sitemap: A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.

16. HTML Sitemap: Creating an HTML sitemap is an essential part of your SEO endeavors. This confirms you that search engine crawlers are crawling the site properly.

17. URL Rewriting: Most dynamic sites include variables in their URLs that tell the site what information to show the user. Typically, this gives URLs like the following, telling the relevant script on a site to load product number.
http://www.example.com/show_a_product.php?product_id=7
The problems with this kind of URL structure are that the URL is not at all memorable. It's difficult to read out over the phone. If you are looking for "Online Advertising Services", so URL should look like this
http://www.example.com/services/online-advertising/

18. Underscores in the URLs: There should not be underscores in the URL like:
http://www.example.com/demo_version.html
Instead of using Correct way is underscores, you can use - hash, like:
http://www.example.com/demo-version.html

19. Domain Registration: One of the major factors search engines use to rank a domain is the age of the domain. So Domain age should be older.

20. Avoid DHTML: Search Engines can’t read DHTML menus quite easily, so avoid them in your menu.

21. Blog: Every website should have blog page, which should be updated frequently.

22. Favicon: A favicon is also known as a shortcut icon, Web site icon, tab icon or bookmark icon, is a file containing one or more small icons, most commonly 16×16 pixels, associated with a particular website or web page.

23. Custom 404 Page: A 404 page is what a user sees when they try to reach a non-existent page on your site, because they've clicked on a broken link, the page has been deleted, or they've mistyped a URL.

24. Conversion Forms: A Conversion Form is a form on a website that is designed to help turn viewers of the sites into prospective leads for sales and services. Most conversion forms are relatively short asking for generic contact information so the website owner can follow up on the lead.

25. Structured data markup: Structured Data Markup Helper shows you how to update your site so that Google and potentially other companies or products can understand the data it contains. Once Google understands the data on your site, your data can be presented more attractively and in new ways.

26. Load Time: Load time of web page should be less. This helps to rank our website in mobile search results.

27. Analytics: Always put Google analytics code in the website or blog.

28. W3C Validity: This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc.

29. Doctype: Always add the <!DOCTYPE> declaration to your HTML documents, so that the browser knows what type of document to expect.
<!DOCTYPE html>
<html>

30. SSL Secure: SSL (Secure Sockets Layer) is a standard security technology for establishing an encrypted link between a server and a client. Google gives preference to SSL certified websites.

31. Social plugins: There should be Google+, Twitter and Facebook page link on your site.

32. Mobile Friendly: As per latest SEO update. it is mandatory to have your website mobile friendly. As now a days mobile users are increasing day by day.

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