You can also create feeds as many as you can for your own website so your audience can subscribe to those feeds. If you update the content on your blog frequently and promote the feed effectively, it will help you to drive more unique traffic to your web page or blog.
RSS Feed Tips and Its Advantages are as follows:
1. Benefits for publishers:
(a) Reaching new audiences through syndication
(b) Improved search engine optimization
(c) Additional way to communicate with customers or potential customers
(d) Easier and less expensive vehicle for communication than email
2. Benefits for website visitors:
(a) Website visitors don't have to release any personal information in order to subscribe to an RSS feed
(b) Faster method for scanning content, it saves time
(c) 100% opt-in, users control the content they wish to receive
3. More visitors on your website
RSS feed increases the web traffic to your website. Because every time a visitor opens their RSS reader to get the headlines for all the sites they monitor that time they will also see your site's updates and latest post or news. RSS reader keeps your site fresh in their minds. So when they open their reader to check the headlines for BBC, CNN, Yahoo or any other feeds they subscribe to, they'll also get the latest updates from you.
4. Export Your RSS Feed
5. RSS Feed Avoids Email Spam Filters
When you send an email or newsletter in bulk most of them don't receive it due to spam filter or if they receive, they get that email in junk. With RSS feed, you don't need to worry because you are not sending bulk message which goes in junk, you are just sending out updates or news feed for all the readers to pick up.